As an agency, we have to constantly evaluate and decide on incoming requests for business. Besides practical information like scope and financials we are taking our responsibility towards society serious. As such, we do not want to engage with certain companies and institutions. Such companies might either act unfairly or work in industries we cannot support. Using the following guidelines, we aim to streamline and standardize the process.
For Peerigon "Fairness" includes the following attributes:
In conclusion our definition of Fairness.:
For us, fairness is more than just a word — it's many: Honesty and respect for people and society. Fair wages. Give and take. Sustainable use and protection of resources.
We have a 2-tier process for evaluating clients:
In order to structure the findings, we created an evaluation template to be filled out in each step.
Every potential new project should be evaluated against our guidelines in a quick check. In case of concerns, those should be added to our internal project lead workflow documentation.
In most cases, someone on the team might have more insights regarding certain companies / industries / topics and will inform the team about those concerns.
If this is the case, the person should pick a buddy to work on the ethical aspect of the project following our predefined template. The ethical guidelines group will support you with any questions and ideally one of the group members should join the investigation group.
If a client does any of the following, we won't work with them:
If a client has a customer doing any of the above, we have to discuss it per case.