Dr. Wolff
We built a scalable, group-wide, multi-brand design system for Dr. Wolff and linked it to an editor experience in Storyblok. The goal was to create a consistent user experience across all brands, markets, and languages while giving editorial teams maximum autonomy and achieving high development efficiency. The result is a modular platform that allows for individual brand identities, empowers content teams, and reduces development team workload.
Alpecin is the pilot brand on which the platform is based. Lessons learned from Alpecin can be applied to other brands in the Dr. Wolff portfolio, which significantly reduces the effort, risk of error, and time required for implementation.